Autobiographies of Ben Franklin and Frederick Douglass Essay

Ben Franklin and Frederick Douglass are the most prominent figures in American history who fought for freedom and equal rights, democracy and racial equality. Frederick Douglass was one of the most important figures in anti-slavery and civil rights movement which took place in the 19th century. Ben Franklin was a scientist, politician, diplomat and author. His social and political activity coincided with consolidation and creation of the nation and for this reason his liberal ideas had a great impact on formation of the nation. Thesis For both Franklin and Douglass, escape from oppressive circumstances became a turning point in their careers giving rise to political and social activity. The themes of survival and escape are closely connected with family background and early life of both men. Benjamin Franklin was of a family that for generations had lived by the sweat of its brow. Like his ancestors for generations back, he was bred to a trade through a long apprenticeship. That he became a journalist was not altogether accident. His Uncle Benjamin and his maternal grandfather had been versifiers, and his elder brother had become printer of the fourth newspaper set up in New England. Franklin describes his experience: â€Å"I disliked the trade and had a strong inclination to go to sea, but my father declared against it. But residing near the water I was much in it and on it† 1. 1. Franklin, B. The Autobiography of Benjamin Franklin (with Introduction and Notes). (Macmillan, 1914), 7 Moreover, he learned early that writing, if one has a mastery of it, is useful for creating and controlling the opinions of men. The story of his teaching himself to write is generally known. Frederick Douglass was born a slave in 1818, and raised by his grandparents. Historians suppose that â€Å"Douglass’ grandmother, Betsy Bailey, was the central figure in his early years1. In contrast to Franklin oppression and slavery were the driven forces which forced Douglass to escape from. At their twenties, Franklin and Douglass ‘escaped‘ and run to big cities looking for job and career opportunities. At the age of 20, Douglass escaped from his master and went to New Bedford, Massachusetts. â€Å"No longer in the clutches of slavery, he was ready to take the next steps in his career as an orator, a preacher, and an abolitionist† 2. It was a watershed in his life. â€Å"This battle with Mr. Covey was the turning-point in my career as a slave. It rekindled the few expiring embers of freedom, and revived within me a sense of my own manhood† 3. At the age of 18, Franklin broke indenture and run to Philadelphia. During a year, he worked for Samuel Keimer, a printer. On the October morning, 1723, when Franklin passed under the sign of the Bible, entered the shop of Bradford and asked for work, Samuel Keimer, a rival printer, had set up in the town. Bradford had nothing for the lad to do, but gave him a home and sent him to Keimer, by whom he was soon employed. He describes â€Å"I have been the more particular in this description of my journey, and shall be so of my first entry into that city, that you may in your mind compare such unlikely beginnings with the figure I have since made there†3. 1. Lampe, G. P. Frederick Douglass: Freedom’s Voice, 1818-1845. (Michigan State University Press 1998), 27. 2. Ibid, 26 3. Douglass, F. Narrative of the Life of Frederick Douglass, An American Slave. 1997. http://sunsite. berkeley. edu/Literature/Douglass/Autobiography/ 4. Franklin, B. The Autobiography of Benjamin Franklin (with Introduction and Notes). (Macmillan, 1914), 24 During a few months all went well, and Franklin spent his time courting and printing. Franklin was sent to Boston with a letter to Josiah, a printer. Josiah refused to take him, and Benjamin came back to Keith, who now dispatched him on a fool’s errand to London. He sailed with the belief that he was to have letters of introduction and letters of credit that he was to buy types, paper, and a press, and return to America a master printer. He reached London to find Keith a knave and himself a dupe. After the escape, both men started active political and social activity. Douglass became a lecturer for the Massachusetts Anti-Slavery Society. He started publishing activity and published several newspapers including â€Å"New National Era†, â€Å"Frederick Douglass Weekly†, â€Å"The North Star†, â€Å"Frederick Douglass’ Paper†, etc. He made friends with Wendell Phillips and William Lloyd Garrison. During the Civil War, he was an adviser to President Abraham Lincoln. Philadelphia during 1727 to 1757 was a town of remarkable intellectual activity. During 1727-1730, Franklin emerges as the chief political leader and scientist, the energizing, galvanizing source of two-thirds of the town’s important enterprises 1. In autobiography, Douglass creates a vivid image of slavery as â€Å"a burden† with deprives many people a chance to be free from oppression and humiliation. There is intensity of illusion because the author is pres ¬ent, constantly reminding readers of his unnatural wisdom. The moral quality of both works depends not on the validity of doctrines, but on the moral sense and arguments presented in the work. In both books, a certain amount of plot is based on emotional response. For Franklin, escape became a turning point in his career and world views. It was at this time that Benjamin founded the Junto, wrote his famous epitaph, 1. Lampe, G. P. Frederick Douglass: Freedom’s Voice, 1818-1845. (Michigan State University Press, 1998), 28, 2. Franklin, B. The Autobiography of Benjamin Franklin (with Introduction and Notes). (Macmillan, 1914),. 27 in grew religious, composed a liturgy for his own use 1. For instance, to get a circulation Philadelphia Franklin resorted to clever expedients. He strove to make the â€Å"Gazette† amuse its readers, and to persuade the readers to write for the â€Å"Gazette;† for he well knew that every contributor would buy a dozen copies of the paper containing his piece from sheer love of seeing himself in print. Necessity to survive and hardship had a great impact on their moral values and views. Douglass supported equal rights movement and fight for emancipation in England where he earned the nickname â€Å"The Black O’Connell†. After the Civil war, Douglass was selected the President of the Reconstruction-era Freedman’s Saving’s Bank; Minister-General to the Republic of Haiti and marshal of the district of Columbia. In 1862 Frederick Douglass described him as a â€Å"miserable tool of traitors and rebels† and â€Å"quite a genuine representative of American prejudice and negro hatred† 1. For many Americans, religious norms represent the main code of values and norms determining specific mode of conduct personally and socially preferable. To some extent, this way of thinking gives strength and flexibility to both men who reflect their own identification with an entity – the nation. Desire for independence and self-identity can be interpreted as distinctively â€Å"American† feature and unique style of life. The first acknowledged master of American literary expression, Franklin is also in the heroic tradition of American humor. Franklin’s humor and wit-the gentle touch that won men’s hearts and affections and the bite of satire that disconcerted the enemies of America and the opponents of freedom and progress-reveal him in his most creative aspect as a pioneer of the American personality. His spirit of fair play, tolerance and compromise for the better good of all have elicited, over the years, the 1. Franklin, B. The Autobiography of Benjamin Franklin (with Introduction and Notes). (Macmillan, 1914), 68. 2. Douglass, F. Narrative of the Life of Frederick Douglass, An American Slave. 1997. http://sunsite. berkeley. edu/Literature/Douglass/Autobiography/ respectful admiration of Americans and the love of the whole world. Though vivid images and ideas of survival expressed in his work, Douglass appealed to emotions of slaves talking about ideas of independence, freedom and equal rights. Douglass writes: â€Å"It was enough to chill the blood and stiffen the hair of an ordinary man to hear him talk. Scarce a sentence escaped him but that was commenced or concluded by some horrid oath† 1. Douglas did not believe in arguments against slavery, supposing that common sense and moral values were higher than any religion. Always loyal to this broad notion of what is real, Douglass tends to seek a mode of radicalizing viewing. In 1872, Frederick Douglass became the Vice President of the United States and was the first African-American who had occupied this high position. For both men, escape becomes a symbol of future and hopes. Franklin and Douglass paved the way in accordance with life expectations and aims coined by hardship and necessity to survive. Their style encompassed a respect for human dignity transcending the limitations of color, a defense of the rights of the press and of freedom of speech and conscience, a concern for the liberty of every man to worship God in his own way, a regard for education and learning and for arts and letters, a sincere belief in equality of opportunity and condition that expressed itself in a concern to prevent excessive wealth and extreme poverty, and a passionate belief in the future greatness of America. 1. Douglass, F. Narrative of the Life of Frederick Douglass, An American Slave. 1997. http://sunsite. berkeley. edu/Literature/Douglass/Autobiography/ Works Cited 1. Douglass, F. Narrative of the Life of Frederick Douglass, An American Slave. 1997. 30 April 2007 http://sunsite. berkeley. edu/Literature/Douglass/Autobiography/ 2. Franklin, B. The Autobiography of Benjamin Franklin (with Introduction and Notes). Macmillan, 1914. 3. Lampe, G. P. Frederick Douglass: Freedom’s Voice, 1818-1845. Michigan State University Press, 1998. 4. Shenk, Joshua Wolf. The Myth of Lincoln, Reconstructed. The American Prospect. 12, February 26, 2001, p. 36.

My College Experience in University of La Salette Essay

A Bachelor of Science in Business Administration from a private university, La Sallete revels in my undergraduate days and shares the ups and downs of transitioning from secondary school to college. Along the way in second semester I found a little bit more worried. The college experience is one that holds many pleasant memories for me. I began the journey as a scared rat out in the open desert that have many prediators, but made the best of it and I think forward to become a willful man. It all started after I completed secondary school knowing that the next sure step was College, which made me worried and every thought of it. It started from â€Å"What should I study?† to â€Å"Where should I go?† and ended with the fear, â€Å"Will I survive on my own?† The saddest thing about embarrass on this journey towards my tertiary education is that many childhood high school friends have to be left behind and many times than not, the comfort of your own home as well. With all this in mind, I began for my search and discovered that Business Administration Major in Marketing was best suited for me in terms of course outline and career pathway. I enrolled in a college in U.L.S which meant that I had to stay out, as it was ridiculous to think of travelling to and Santiago from Roxas every week. I signed up for my courses for the First semester I enrolled in University of La Salette – Roxas Campus. The experience is good but I have a feeling that I don’t deserve to study again in our home town so in second semester I decided to transfer in the main campus of U.L.S which in Santiago City. Picked out a room or a boarding in Santiago nearby in the school campus is hard because there is a lot of room to offer but minimal the quality I want. But in my 2 semester of college and first time in Santiago I choose a boarding near in our school. In my first day of staying in our boarding I met my entire roommate which is kaka, graysom and jp and the n we waited for the first day to begin. I distinctly remember stepping into my first class. The lecturer was rather amusing and he gave us time to settle in that day. It wasn’t as bad as I’d thought it would be. In fact I suddenly found myself gaining more confidence and determination from that week on. I began reshaping my work style and schedule to fit into the mold of college life! The first thing that hit me was the workload. It was definitely much heavier and intense than what I was used to in high school. The major challenges to get past were the large volumes of reading, the short deadlines and the intensive writing, writing and more writing. On some of these long, seemingly endless nights of mugging the books and writing, it is only natural for one to long for the good old days when friends were around to mull over a problem together and my step mother was there to take care of my dietary needs and quick fixes of rice and egg. But hang in there. Trust that this will pass when morning comes. Whatever you do, don’t make major decisions about your courses, your major or even what you’re going to do the next day during one of these down periods. However, even with these initial challenges, college was the phase in my life where I started finding myself. I grew to learn what I really like and dislike, what work style was best suited for me and most importantly what I was naturally good at. In other words, being forced to be independent was push in action that I needed at that time. Once I grew comfortable with myself, I began to enjoy the difficulty to detect opportunity given; to meet new friends. I ran for student council when I was in Roxas Campus and elected as business manager of the board but it was cancelled when I was transfer here in Main Campus and I also joined in Filipino Club. Getting involved in Filipino Club and handling â€Å"Buwan ng Wika†was challenging. I wanted to excel academically and get good grades but I realized that in spending most of the day in college, I had to give more to gain more. But in Santiago it is different story, it is hard to get grade and there is a lot of attraction that attract me to be stun and relax my life but that is not a good thing because when I discover that when I enjoying my grade is falling. One thing I remember best is when we have a commercial competition we try our best and give the entire thing that we have. The completion is about radio commercial and T.V commercial in T.V commercial lost and I think we are 5 or 4 placer but in our radio commercial we won and we accepted to the final exam. In this competition I meet new friends and enemy in the sense of competition. In this past 2  ½ years experience a lot, experience that remarkable in my life, to be drunk, to be bullied or bullying anyone, to be love and to be unloved. I learn a lot of these college life but now I see myself that many thing have change to me, my pubic hair was grow, voice was become loud, attitude that even my father didn’t know me now, but even they see me like that I always say that I am Jhon Marco S. Bulanadi yes is a change man but a man with experience that will suited in the outside world of college that prepare in the true life and not scenario anymore. These moments are the special things in college that one will not get to experience at work or elsewhere. All in all I found college life to be demanding and unexpected, but I had my fair share of fun, and that’s what mattered most. I successfully made the transition from high school, to college, to the working world, with my sanity and health intact. Considering all things past, I would change if I had a chance, developed new skill if ever it is needed, Iam a innovative person that willing to change every day if it is needed. THE HUMAN RIGHTS ABUSES THAT I EXPERIENCE AND MY LEARNING FROM THESE ABUSES Human rights are basic freedoms that all people are entitled to enjoy. But in every place even where human rights are acknowledged, people may not enjoy them equally. I experienced human rights abuse when I was still young. I was 7 yrs old when I had a teacher who was very cruel and strict. There was a time when I came to school late and she let me stand under the sun f0r a very long time. My freedom from cruelty and punishment was violated. Another is when my phone was confiscated at school and my teacher read all my text messages without my consent. She violated my privacy. My right to freedom of religion was also violated when someone was asking me to join a religious group even when I already said no because I am already happy with a religion I am already engaged with. I also have experienced inequality both at home and school. My parents sometimes do not treat us equally. Sometimes they give everything that my siblings ask for but when it comes to me, it takes much time and effort to convince them. In school, some teachers do not give equal and reasonable grades with students who exerted equal efforts. Sometimes, they give higher grades to their favorite students. As a human being, we should treat each other equally. We are all entitled to human rights regardless of age, race, color, sex, language, religion, property, birth, nationality an economic status. And of course, we should always remember the golden rule; do not do unto others what you don’t want others do unto you.

M5d1 Coursework Example | Topics and Well Written Essays - 250 words

M5d1 - Coursework Example A collective bargaining association may not necessarily comprehend the work culture and underlying issues of a clinic that vary from one healthcare organization to another. In such cases, the intervention of a collective bargaining association may only yield unfavorable outcomes not only for the clinic but also for the nurses employed therein. Collective bargaining promotes nurses’ reputation. In fact, nurses’ rights are subjugated in so many ways in the contemporary clinical practice that sometimes, intervention of a collective bargaining association is inevitable for the justice to be established; â€Å"Much more essential to nurses is assuring they have a safe practice environment free of mandatory overtime and other work issues, and a voice in the resource allocation decisions that affect their ability to achieve quality health outcomes for patients† (Budd, Warino, and Patton, 2004). Nurses need to belong to a collective bargaining association to have their power mustered up and reflected in front of the stakeholders to be able to control these issues. Bargaining: Strategies to Improve the Patient Care Environment. The Online Journal of Issues in Nursing. 9(1). Retrieved from

DiaoYu Islands Problems Research Paper Example | Topics and Well Written Essays - 500 words

DiaoYu Islands Problems - Research Paper Example Japanese regime despite numerous negotiations, which China has initiated to resolve the wrangle amicably and effectively, it has disregarded these efforts (Xinhua, 2012a). Hence, resulting in other ways meant to trigger more conflicts by being uncooperative and not adhering to the already established treaties. Primarily, this is evident from the Japanese regime deploying patrol boats in the waters close to the islands and interfering with fishing activities in the area (Hui & Dan, 2010). This is regardless of the clear prove evident from the numerous regions having Chinese names both near and in the Islands; hence implying the islands did not belong to them as they are currently claiming. Japan’s interfering has somehow affected economic activities that ought to have started in the area beside fishing (Lee, 2011). For instance, petroleum exploits, which according to some studies the area seems to have underground reserves lying idle. In addition, this unjustified wrangle fuele d by Japan with the aid of US behind the scenes has interfered with the necessary cohesion amid the two states (Xinhua, 2012b). Chinese after realizing Japan is not ready for peaceful negotiations; recently has started declining to import merchandise from them, hence weakening the then strong trade ties (Hui & Dan, 2010). Judging from my opinion, the inception of DiaoYu Islands has led to the weakening of Japan-China trade ties (Xinhua, 2012). Mainly, this is evident from the recent Chinese’ demonstrations where they boycotted using Japanese products citing their trading partner’s malicious decision to purchase DiaoYu Islands (Zhongqi, 2007). Consequently, yielding to the decline of exports to China, this acts as the Japanese greatest exporting destinations besides EU, US and the ASEAN (Xinhua, 2012).  

CRITIQUE ON CHAPTER 7 Essay Example | Topics and Well Written Essays - 500 words

CRITIQUE ON CHAPTER 7 - Essay Example An important feature of this chapter is that it assumes that the reader is familiar with material that has been presented in all the preceding chapters. The abstract ideas are critical here, but they rest on concepts that have already been thoroughly discussed such as resource allocation ( p. 8) and perception, action and cognition (p. 9). 2. The close link between media and physics was something of a surprise, since most f the earlier chapters were more concerned with biology, but on reflection this is the missing piece of the puzzle that makes all the earlier concepts hang together. Humans are made up of physical atoms, and the concept of forces interacting in the environment in a dynamic way helps to explain some of the interesting variables in media studies, like for example why some people react in one way to a media stimulus, (e.g. being scared at a horror film) while others act in another way (e.g. just laughing at the fake blood). A lot of factors contribute to how people feel about the horror film, and this was interesting. 3. The chapter ended with an intriguing statement about uncovering â€Å"a science of human communication that is applicable across media, cultures and environments† and I would like to have heard more about this. I suspect that such a science would be very technical, and hard to follow, since the abstract concepts are not easy to remember without concrete examples, but nevertheless this does explain the point behind all this heavy theorizing. I think perhaps the authors should have made this objective clearer at the beginning of the book. Some of the lengthy theory sections might have made more sense if the reader had been aware of this final objective. 4. We talked in class about the weather, as an example of how dynamic interaction takes place and this was a good way of teasing out the relationship between ever changing variables. I liked the

Destination Management Essay Example | Topics and Well Written Essays - 2750 words

Destination Management - Essay Example Destination management has therefore become a recommendable system to any destination that expects to remain relevant in the world market. A good plan for any destination is very important based on various reasons that are highlighted herein. One of the best reasons is been able to predict and regulate some of the changes that come with hosting visitors in a destination ( Khraisheh & Jawahir, 2011, p. 154).The ability to predict lies on the dynamics of the industry as well as the seasonality. Tourists flow in a particular destination depends on seasonality in year. Visitors will tend to develop interest in visiting destinations during particular seasons. This may be during cold seasons or certain times in a year when specific attractions can be witnessed. Another importance of destination management is to promote optimal development and orderliness. A destination manager should consider factors that may cause overflow of visitors in a destination and regulate such incidences by enfor cing policies that control the flow of tourist. This promotes development of the destination and prevents straining of basic amenities and degradation of the attractions (Mazane, 1999, p.214). The ability to have order in a destination promotes environmental conservation and prevents hostility from the host communities. In order to achieve the defined goals of destination management, the ability to demonstrate clearly defined objectives is vital. Objectives of a destination should be more elaborate and driven towards the achievement of a certain goal. Destinations are managed in order to realize profits while at the same time satisfying the visitor’s expectations (Robinson, 2011, p.68). Through the application of objectives and goals a destination is able to come with a strategic plan that is meant to boost the economy of a destination. Strategic plan may be by providing incentives to visitors, having political stability, good road network and infrastructure, ruling out any t ransmittable disease and so forth. A destination should be safe and secure so as to attract visitors. A strategic plan reduces loses while at the same time optimizing the benefits depending on a destinations carrying capacity. If a manager is able have an organized and a well-planned way of controlling and maintaining a constant flow of visitors in a destination, it becomes easier to optimize and plan on how to realize profits and reduces loses (Lis, 2010, p.77). This is possible only if a manager is able to research on the market dynamics and the chances of receiving visitors. Therefore proper planning requires the ability to optimize benefits while at the same time reducing loses. A good destination manager takes into consideration the needs of key players and stakeholders in the industry. The needs of stakeholders vary depending on the factors that influence the tourism markets (Das Gupta, 2011, p.239). Stakeholders include the tour operators, travel agents, transport systems, ac commodation facilities and recreation centers. The integration of all these stakeholders makes a destination complete through having a larger participation. Therefore it is important to put other stakeholder interests into consideration since they play part in some key roles in the industry. Figure 1.1 Integration in the industry Tour operators Tourism organizations Transport Travel Agents A place can only be referred to as a destination depending on the fact that it has all the necessities that are required. This includes

Strategic management study case analysis of AvtoVAZ Essay

Strategic management study case analysis of AvtoVAZ - Essay Example The internal strength and weaknesses of AvtoVAZ including the best ways on how these weaknesses can be converted into strength will also be tackled. Considering the given situation of AvtoVAZ, it is advisable for the company to enter into merger and acquisitions. This strategy will enable the company to meet all the needed requirements such as: having a sufficient fund for a total restructuring, competent leaders and individuals assigned to run the business, and having a group of engineering and car designing experts within the business organization among others within the shortest possible time. In order to prevent losing control over the company, it is very crucial for the company owner to pay close attention to the negotiations of the merger plan. A win-win negotiation with the chosen partner should push through. AvtoVAZ or Volzhsky Automobilny Zavod (VAZ) was established back in 1966. The Russian government used to have a strong hold over AvtoVAZ since it was a state-owned company. For some time, the Russian government imposed strict rule that the local citizens could only purchase cars made by AvtoVAZ to protect its sales and profitability. After AvtoVAZ upgraded its technology in early 1990s, the company began to increase its prices. This made the Russians to switch over the use of imported cars. The company started to lose its market share to imported cars. Four years later, the Russian government decided to privatize the company. Since then, the Russian government withdrew its support to AvtoVAZ. In fact, high taxes made the company experience financial difficulties as early as in mid-1990s. Over the succeeding years, the market share of AvtoVAZ slides down from 90% to 60% in 2004. (Shlyornin, 2004) The tight competition in the Russian car market is expected to become stronger due to the entrants of foreign automobile manufacturers such as General Motors, BMW, Kia motors, France’s Renault, and Japan’s

Short answer test Essay Example | Topics and Well Written Essays - 250 words

Short answer test - Essay Example You have carefully chosen channel members to help get your product into the hands of customers. What kind of "value† would you want them to add to your marketing efforts and your customers? I would want them to create customer loyalty and retention. Each customer that walks away from the product is customer equity that goes missing. This will need to be done by tailoring products to meet customer needs. The communication process consists of the sender of the advertisement, the content of the advertisement, and the customer who receives the advertisement. Sometimes, feedback can also be considered part of the communication process because it helps to resolve weaknesses. The five tools are advertising, personal selling, sales promotion, public relations, and direct marketing. Advertising is used to reach customers through a medium of exchange. Personal selling is direct communication between an advertiser and a customer. Sales promotions add value to a product by offering incentives to purchase it. Public relations have to do with supporting causes that will make a firm look good. Direct marketing is about connecting with a customer in order to get a response. 5. One of the uses of public relations can be used for explaining problems your company is having with product shortages, executive embarrassment, product recalls, etc. How can you use Public Relations Pro-actively? Public relations campaigns are very easy to organize and are also very cheap to run. It helps to take the focus of problems that may be occurring in the business and focuses consumers’ attention on something that does not concern business operations. 6. Your Sunscreen sales are slow. You decide to add B2B sales representatives to your marketing efforts to convince retailers to buy and stock your product. Explain the kind of value you want them to add to your marketing efforts. The best type of value that can be added is to properly explain the products and its uses. This will

Smart Goals Essay Example | Topics and Well Written Essays - 250 words

Smart Goals - Essay Example I will begin at the end of my final semester in school. Goal 2 Smart: I would like to acquire the require expertise in running my own business Measurable: I want to have the best effective skills in business management Attainable: I will seek attachment in a business oriented establishment in order to acquire required management skills. Realistic: I will work in the company for a full time basis, but within a period of three months in order to venture in my own business Timely: I will begin at the beginning of my final semester in school Goal 3 Smart: I want to acquire the required market research market skills to develop exceptional operational strategies Measurable: I want to implement the most effective market research strategies in my business venture Attainable: I will take part in market research project used in existing business ventures Realistic: I will occasionally take part in research projects regardless of my occupational ventures Timely: I will begin taking part in rese arch projects immediately

Muste and the Logic of Christian Nonviolence Essay

Muste and the Logic of Christian Nonviolence - Essay Example Muste further argued that human beings are vulnerable to evil actions and inequities. Significantly, only an insignificant number is able to rebel inequities, and they do it rarely. However, he postulated that, for those who have cramped life, they have nothing noble for acquiescence, even the mere submission to a deity (Zinn, 1959). Argument It is worthwhile noting that; Muste has confessionary emphasized on the role of being upright in all endeavours. He has persuaded people to abide by right deeds and keep off the wrongdoers for each shall receive according to his efforts. Consequently, for one to engage, tolerate, or trade in pacifism he significantly not connected to passivism. Consequently, he has clearly provided a flourishing confessional approach on nonviolent confessions. Concisely, he has confessionary justified nonviolent revolutions by activists. Therefore, in a world based on violence, an individual must portray revolutionary aspects prior to pacifist qualities (Zinn, 1 959). Counter-argument My argument is that, based on a confessional approach, the author that Muste has not inspiring addressed the issue nonviolence. Significantly, he has demeaned those individuals who would feel sorry for their deeds and would wish to decline their evil lives. For instance, he has argued that the evildoers do not have a right to access superior forces. Therefore, he has implied that the righteous have an enhanced right of access to the deities. Concisely, Muste has confessionary, provided divergent insights on the nonviolence revolution, due to his incredible remarks on the fate of individuals who are acquiescent. Thesis statement Though A.J. Muste follows the logic of Christian nonviolence extremely carefully, the advantage of hindsight, this module explores the argument in pacifism as naive when adapted to the political realities of Muste’s time. Current research has revealed that, once the certain war is over the challenge, is always based on the victor . Significantly, the above crisis erupts from the friction where there is a problem to identify the agent of teaching the victor. Consequently, there is hardly any other way towards peaceful coexistence apart from the peace itself. Additionally, the current confessional approach on nonviolent revolution has revealed that human beings possess some indolence, which makes them not ready to accept disturbances. Therefore, they presume that, whenever there are no skirmishes or unrests, peace is also prevailing. Significantly, they often subconsciously prefer social peace, although it is merely apparent. The above scenario is engineered by their feeling of fear over the security of their lives, as well as, properties (Zinn, 1959). It is evident that disarming people is hardly possible and a war cannot be resolved unless there is a corporation of profound changes in the economy and the society’s social arena. Significantly, human beings must denounce violent activities in accordance with existing systems. In addition, they must denounce evil activities such as material, as well as, spiritual evils. Accordingly, those who accept to denounce wealth and power, which is gotten from violent activities and puts a premium on acquisitiveness, by identifying themselves with the struggling masses, may significantly fight violence.

Analytical Psychology of Carl Jung Essay Example for Free

Analytical Psychology of Carl Jung Essay Psychological Therapeutic System, more commonly known as, Analytical Psychology, was developed and founded by a Swiss psychiatrist, Carl Gustav Jung. Carl’s family was very involved with the Christian faith, when Carl had his â€Å"initiation† he didn’t have any moving feelings and that was said to be a main reason to why he chose to go on with his later work, he was trying to replace the faith that was missing from his life (Mitchell). Jung and Freud met up and began a six year long journey of research and work together until they split right before World War I in May 1914. Jung soon started his own research which became Analytical Psychology in response to Freud’s psychoanalysis. (Mitchell). â€Å"Jung taught that the psyche consists of various systems including the personal unconscious with its complexes and a collective unconscious with its archetypes,† (PsychoHeresy Awareness Ministries). Analytic psychology is the analysis of the human mind, psyche and the unconscious, as well as the conscious components of the mind. It is thought that mans behavior and his conscious states can be explained only by unconscious sources of what motivates him. Jung believed that the mind could be divided into unconscious and conscious parts. The unconscious mind was made up of layers; the personal unconscious is the part of the unconscious mind where each persons unique own experiences and that may not be consciously remembered are stored. Jung believed that the contents of each persons personal unconscious are organized in terms of complexes, clusters of emotional unconscious thoughts. One may have a complex towards their mother or towards their partner. Jung referred to the second layer of unconsciousness as the collective unconscious. This level contains memories and behavioral predispositions that all people have inherited from common ancestors in the distant human past, providing us with essentially shared memories and tendencies. People across space and time tend to interpret and use experience in similar ways because of archetypes, inherited human tendencies to perceive and act in certain ways. During Analytic Therapy, Jung may use certain archetypes to explain a person’s unconscious thought that even affect their behavior. Jung believed that there are certain archetypes that are important in peoples lives. These archetypes are as follows. The persona archetype is the part of our personality that we show the world, the part that we are willing to share with others. The shadow archetype is the darker part of a person, the part that embraces what we view as frightening, hateful and even evil about ourselves the part of us that we hide not only from others but also from ourselves. The anima is the feminine side of a males personality, which shows tenderness, caring, compassion and warmth to others, yet which is more irrational and based on emotions. The animus is the masculine side of a womans personality, the more rational and logical side of the woman. Jung posited that men often try to hide their anima both from others and from themselves because it goes against their idealized image of what men should be. According to Jung, these archetypes play a role in our interpersonal relationships. For example, the relationship between a man and a woman calls into play the archetypes in each individuals collective unconscious. The anima helps the man to understand his female companion, just as the animus helps the woman to understand her male partners (PsychologyCampus. com, 2004). Jung distinguishes two differing attitudes to life, two ways of reacting to circumstances, which he finds so widespread that he could describe them as typical. The extraverted attitude, characterized by an outward personality, an interest in events, in people and things, a relationship with them, and a dependence on them. This type is motivated by outside factors and greatly influenced by the environment. The extraverted type is sociable and confident in unfamiliar surroundings. The introverted attitude, in contrast, is one of withdrawal of the personality and is concentrated upon personal factors, and their main influence is inner needs. When this attitude is habitual Jung speaks of an introverted type. This type lacks confidence in relation to people and things, tends to be unsociable, and prefers reflection to activity. This approach is especially helpful to clients that can remember their dreams and are either interested or troubled in them. They are often asked to keep a journal of their dreams and other impressions that they feel. When working with analytical psychology clients are expected to be as open, spontaneous, and self-observant as they can. Jungians will generally not use any formal assessment procedures while in therapy, and are not likely to diagnose problems. They take dreams very seriously and consider them central to establishing dialect between consciousness and unconsciousness. In a clinical setting, the helper will listen carefully to the client’s dreams and thoughts and intervene and identify important aspects that are noticed (Sommers-Flanagan, 2004). References Mitchell, G. (n. d. ). Carl jung jungian analytical psychology. Retrieved from http://www. trans4mind. com/mind-development/jung. html PsychoHeresy Awareness Ministries, Initials. (n. d. ). Psychoheresy: c. g. jungs legacy to the church. Retrieved from http://www. psychoheresy-aware. org/jungleg. html PsychologyCampus. com, Initials. (2004). Analytical psychology. Retrieved from http://www. psychologycampus. com/analytical-psychology. html Sommers-Flanagan, J R. (2004). Counseling and psychotherapy theories in context and practice. Retrieved from http://books. google. ca/books? id=BpzrBuSe0ikCpg=PA128lpg=PA128dq=case+example+analytical+psychologysource=blots=ANhhYx5RISsig=NdjE_dCewzWNnrxc3dL0sB28ZUohl=enei=VNG0TITqJYGCsQPzkKjsCAsa=Xoi=book_resultct=resultresnum=5ved=0CCUQ6AEwBA#v=onepageqf=falseÃ'Ž

On Distance Learning Essay Example for Free

On Distance Learning Essay Distance education represents a way of teaching with geographically dispersed individuals and groups. Moore related that as early as 1978, regular mail service was used to aid distance education, but the advent of the internet brought new and exceptional dimensions to the world of distance education (10). It offered access to geographically and physically separated individuals to courses and instruction in a more interactive manner through increased education, interactivity among participants, and incorporation of collaborative pedagogical models. But even with the increasing number of courses and degrees delivered entirely online, and the number of supporters this type of education has gained, many still express opposition to it as against the traditional classroom education. Former college teacher James Barszcz’s is one well-known critic of distance education. He strongly asserts in his essay that distance learning cannot fulfill the true purpose of education. The diffusion of the Internet worldwide has literally changed the traditional structure of the school, and, as it can be noticed from the previous examples, it is doing in many different ways that are more and more interesting. It must not be forgotten, of course, that parents keep on worrying about the fact their children’s opinions are circulating all over the world and that this could mean danger and repression for them. These anxieties, however, cannot erase the advantages coming from the introduction of this new technology into the educational are, most importantly, of bringing education to everyone. But what is the true purpose of education, really? In its most basic sense, I strongly believe that the essence of education is to instill in an individual the capability to make out at the world for oneself, to generate one’s own choices, to declare what is black or what is white. In whatever manner this education may come from, it is still learning and discovering about new things that help shape a person into what he is. Distance learning has brought a remarkable means of delivering this education to students in rural or remote areas, so that they make take advantage of continuing learning and give them the ability to schedule learning at times convenient to them. Not only that, a great number of distance education programs cater to the requirements of a lot of diverse people of all ages, sexes, occupations, learning backgrounds and health conditions. Granted that personal contact which is very important in effective education is missing with this kind of education, but as is the situation with all new technologies, there are negative and positive aspects to distance learning. Many instructors, as well as students of distance education miss this. Distance learning can admittedly be lonely sometimes. There is always a price to pay, whether it be big or small. Although this is the case, steps could be done to assuage this drawback. Encouraging students to share something about themselves is one activity that can at least give all participants the feeling that they know something about their colleague and the professor. Additionally, many courses are well supported and, for students who are unable to attend residential events, there are usually opportunities for students to participate in online discussion groups, clubs and societies. It would be noteworthy to point out that for distance learning to be effective, a conducive learning environment needs to be created and maintained. Considerable thought and effort should go into the criteria required for setting-up learning centers and how these criteria would be put into practice and monitored. If this would be followed, distance education, with an extensive record of providing learning to out-of-the-way and distant learners, will become the effective, mainstream method of education and training that advocates claim it to be. In a world where continuous learning is a must, distance education has paved the way for everyone to have access to the educational system without having to physically go to school. Discipline is needed, of course, but it is one value that even traditional schooling teaches students to have. In the end, distance education can only provide a win-win situation for everyone involved in it.

Evaluation Impact On Financial Operations Cadburys And Kraft Marketing Essay

Evaluation Impact On Financial Operations Cadburys And Kraft Marketing Essay Choosing the Topic After completion of all my fundamental papers in August 2010, I waited till the next session to decide to submit a research and analysis project for the Oxford Brooke University. The reason for such delay was the pressure to complete three professional papers in December session. This report is also important to me because I believe by having combination of both Profession qualification and a degree will uplift my career. To base my project on ACCA provided me with a list of 20 recommended topics to choose from. After reading through the list, the topic that immediately attracted my attention was topic 19 which was The financial and operational consequences of a merger between two organisations or of the acquisition of one organisation by another. What attracted me the most about this topic was that, it was all very relevant to my studies as I am thinking to pursue financial management after ACCA. I knew this topic will allow me to try out and learn the all important, analytical skills. Other reason to choose this topic was the much talked about acquisition of KRAFT and Cadbury therefore it encouraged me to choose this topic. Another reason was availability of the vast amount of information through the internet and press release because of recent release of Krafts recent fourth quarter in the month on February 2011. Choosing the organisation Once I chose my topic, I had to choose an organisation to base my research on. I chose Kraft and Cadbury for my analysis; it was an obvious choice as this was the acquisition that impelled me to select this topic. This was one of the most controversial and largest takeovers in the year of 2010. I believed the takeover by the 2nd Largest Food Giants in its industry would accomplish the objective I had in mind for the project. Aims Objectives The main objective of this report is to evaluate the consequences of the acquisition on the finance and operations aspect of KRAFT FOODS. The financial statements by themselves only provide the quantitative data which need to be analysed by drawn graphs. The main focus of this report, therefore, is as follows: To analyse the reasons for Kraft to make a strategic choice of acquiring Cadbury and whether it satisfy the strategic fit as claimed by the CEO of KRAFT FOODS in terms of financial and business operations. The second part of the research aims to analyse whether Kraft is on the track to achieve its targets it promised its stakeholders at the time of acquisition. Since financial information wasnt sufficient for my research, I need to review the strategic decisions made by Kraft for its subsidiary Cadbury after the acquisition along with the friction identified while integrating both business. The anticipated future of Cadbury under Kraft Group. In order to achieve the aims mentioned above, I have done qualitative analysis using SFE (Suitability, Feasibility Acceptability) and Ashridge model along with quantitative analysis using financial ratios and linking both to get an overall picture. THE ORGANISTAION Company Profile Kraft Kraft Foods is the worlds second largest food company headquartered in North Field, Illinois manufactures and market packaged food products, including biscuits, confectionery, beverages, cheese, convenient meals and various packaged and grocery products.( KRAFT FOODS INC, 2009)The business was formed by James L. Kraft and his four brothers who began by wholesaling door to door cheese business in Chicago. Kraft then achieved growth by merging with other companies and increases the size of the business by expanding more product lines.( Wikimedia Foundation,2011) Being listed on NYSE, Kraft now has approximately 127,000 employees worldwide. Kraft sells products to consumer in approximately 170 countries. At 31 December 2010, Kraft had operations in more than 75 countries and made products at 223 manufacturing and processing facilities worldwide. Kraft portfolio included eleven brands with annual revenues exceeding $1 billion each: Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Kraft portfolio included approximately 70 brands which each generate annual revenues of more than $100 million. (KRAFT FOODS INC, 2010) Cadbury Cadbury was a leading global independent business in the exciting world of confectionery, a large, growing, brand-led industry. With an outstanding portfolio of chocolate, gum and candy brands, the largest emerging markets business and a focused and experienced team, Cadbury is committed to its long-term vision to be the worlds biggest and best confectionery company. Cadbury operated in more than 60 countries with a workforce of 46000. (Cadbury, 2008) Cadbury made its beginning by opening one single shop by John Cadbury. As time progressed John Cadbury moved into the manufacturing of drinking chocolate and cocoa. Cadbury grew bigger through some organic growth and some mergers. During the first world war Cadbury started to achieve great success, its products were regarded as necessities and Cadbury were at their peak. Cadbury kept investing in technology, new factories and in new products to remain ahead of competition. With factories all over the world and a host of well known brand names it has become a household name in many countries. (Birminghamuk, (n.d.)) INFORMATION GATHERING Sources of Data Data can be collected for any research by the following ways: Primary Research: Under primary research new information is collected via interviews, survey or questionnaire etc; hence information is collected first hand. Secondary Research: Also known as Desk Research is gathered from information which has already been provided but may not be for the same purpose. Such information are easy to access and are my cheaper than carrying out primary research. Such information gathered should be analysed and screened properly so that it fits for the purpose. Kraft and Cadbury both being listed companies although listed in different countries were required to issue annual accounts for its stakeholders by Sarbanes Oxley and Companies House respective. These companies especially Kraft issued Interim Reports as per the stock list requirement. Therefore much of the quantitative and qualitative date was readily available for analysis. Hence I chose to use secondary data over primary. The only complication I faced apart from time pressure was obtaining latest financial information for Cadbury (2009 accounts). Fortunately Kraft public relation team co-operated and emailed me 2008 and 2009 Cadbury annual accounts on my request. The following are the sources of secondary information I used for my project: Annual and Interim Financial Accounts and Reports This is the main source I used for financial aspect of my business and to draw graphs. I had to use interim reports even to demonstrate impact of Cadbury acquisition on Kraft at each and every quarter due to complexity of the business. Krafts annual accounts were available to view and download on Krafts Investors Website. However Cadbury financial statement isnt easily available. Internet This is the source of limitless information; hence it took me a lot of time to extract information which was relative to the point. Firstly it provided me the qualitative information which was missing or less in the financial statement of both entities. Secondly it also provided me information from a third party or neutral point of view. Letters and Reports Under this source, I analyzed the documents sent by Kraft to Cadbury management or reports addressed to Kraft shareholder explaining them the strategic fit of Cadbury acquisition. These documents were available over the internet. Library I used study text published by Kaplan for ACCA to brush my skills and be of aid when I got confused during an analysis phase. Apart from my course books I visited local library for reference books. As I mentioned earlier I didnt had an opportunity to visit British Library for the access of database such as Datamonitor and Mintel. However I was able to get access to Euromonitor through internet and used it as a tool to aid understanding of the application of analytical tools regarding acquisition and both the entities. Data Collection Methods Its easy to collect data, but skills are required to make sense of data and using it for the purpose. It was a fiddly job to collect reliable authentic information to base my reports on. Any negligence on my behalf may cause me a failure in achieving the report objectives. I was cautious and took my time to read through all the information once before starting with my project. As this acquisition was of the biggest acquisition in the year 2010, too much was written by the newspapers and media about it. Reading about the merger in 2011 gave me this idea to do a project on Kraft and Cadbury, as Kraft were about to issue its fourth quarter results. I started my data collection by reading articles from local newspapers as well as papers or journal published in other counties. I viewed them retrospectively. The most prominent newspaper I viewed was Financial Times, Guardian, Reuters, Wall Street Journal and Economists. After I got a general idea behind the acquisition and critics claiming the acquisition as a failure. I downloaded the fourth quarter as well as annual report. I need to know what did CEO responded on the acquisition as it had been a year. Then I looked at financial data provided to support any statement by the CEO. Internet provided me great deal of help in my project. I type in the keywords such as Cadbury Kraft in etc at www.google.com . Find the relevant articles and making notes as well as bookmarks of the WebPages if I needed to read it again for qualitative part of my research. I even visited many libraries in my local areas; the librarian helped me by giving me advice on referencing as I had no idea on references. Unfortunately I couldnt make a trip to British Library to access database which could help me in my project. But I was pretty content with the amount of information I already collected to carry out my analysis. Referencing I have used the HARVARD REFERENCING SYSTEM for the referencing in my research and to aid readability, I have cited the source below the paragraph if the whole paragraphs were written based on the same single source. Acquisition for Kraft Pre Acquisition To systematic analyse the strategic choice by Kraft to acquire Cadbury, I will be using Johnson and Scholes framework (Suitability, Feasibility and Acceptability Model). (Wu, 2010) Suitability Kraft Foods Inc. being the second largest food company still looks for opportunities to grow and try to remain one of the market leaders in the industry and and to spread risk by a diversified portfolio. Kraft believes in rapid expansion by acquiring other businesses. Kraft adopted new strategy implemented by new CEO who believed low growth segment should be disposed of and adopt those strategies that will achieve rapid growth even by means of acquisition .Kraft will look for businesses that will build on its strengths and guide against its threats. Kraft has a successful track record of acquiring iconic brands and businesses and effectively using it for its expansion. We will be using one of the criteria of Ashridge model under suitability. Under Ashridge model we will be examining two criteria; whether Kraft has sufficient skills, resources and understanding of the Cadbury business and whether there are opportunities for helping to achieve critical success factors. (Steiner, 2009) Source: Euromonitor One key reason for Kraft to acquire Cadbury was to penetrate in those growing markets where Cadbury has good base such as China, India and Mexico. Brands such as Cadbury Dairy Milk dominated such markets by a vast length compared to its rivals. Cadbury did receive 40% of its revenue from fast growing emerging market. Cadburys acquisition of Adams played a vital role to increase their market share in Latin America. Cadbury has experienced 12% growth in revenue in emerging market over five years (EUROMONITOR, 2008) this can be beneficial for Kraft as it intends to use Cadbury s distribution network to sell its brands. (Cadbury, 2008) (Cadbury, 2009a) Kraft being aware of Cadbury s heritage and its strong confectionery business ranking and its iconic brands makes Cadbury globally number one in chocolate, gum and candy. By attaining all these eponymous brands Kraft will become a global powerhouse in snacks, confectionery and quick meals with exceptional portfolio of leading brands in the world. Hence will be one step closer in achieving organic growth objective. Feasibility Under feasibility we would evaluate Krafts position before acquisition in terms of internal resources of the organization this can even be connected to Ashridge s model criteria of possessing sufficient resource by Predator Company. Kraft being second largest business in its industry has huge cash reserve which reflects in its Cash flow Statements of 2008 and 2009 ($1.24 billion and 2.10 billion respectively). Buts its worth mentioning the disposal of Krafts North American Pizza to Nestle for total consideration of $3.7 billion contributed majorly to its high cash reserve. High cash reserve helps them to with acquisition cost and integration cost and any other abnormal cost. Apart from cash reserve Kraft does have reasonable current ratio of 1.04 reflecting its above average liquidity position then its peers. Although Cadbury has a strong hold on overall emerging markets Kraft have a greater position in some markets such as Brazil and Russia. As Kraft being a huge conglomerate busine ss it has vast amount of resources in terms of specialist staff, a highly invested research and development teams and finance etc to back up Cadbury to face competition from other rivals such as Hershey and Mars. Kraft can eve use its power over major supermarket chains such Wal-Mart to increase shelf value of Cadbury as majority of its sales come from small convenient store. Kraft is even able to promote Cadbury heritage brand more rigorously due to available of immense resources. It would be worth mentioning the fact that billion dollar Kraft empire has been experiencing an average growth of impressive 5 % over period of four years to 2008 (where it achieved 13% growth than previous year).(Daltorio, 2009) Acceptability To carry on with a strategic choice it also need to be acceptable by the stake holders. As shareholders are key stakeholders their consent is highly important. Although Kraft assured them the acquisition would result in increase in shareholders wealth as it fits in into its business culture, some shareholders have different opinion. One of the reasons for such conflict of interests is the fear of increase in companys gearing. By 2008 Kraft had a high gearing of 1.34 (ratio) compare to its rival Nestle of (0.36). They fear by acquiring Cadbury, Kraft would issue more long-term debt that may adversely affect the gearing ratio and hence increasing the financial risk of the business and affecting the capability of paying out dividends, hence damaging shareholders interest. The other reason for conflict of interest was the reaction from one of the biggest shareholders Warren Buffett of Berkshire Hathaway who regarded the acquisition as bad deal .He believed Kraft has overvalued Cadbury fo r purchase consideration and the disposal of pizza business to Nestle for $3.7 billion was a mistake. He firmly believed Kraft is paying high premium for the acquisition. One shareholders view didnt affected Krafts strategic choice and Kraft went ahead with the acquisition despite got rejected first time. (Barr, 2010) Ballast Businesses *CADBURY* Heartland Businesses Alien Business Value trap Business Skills Opportunity Low High High According to my analysis I think Kraft values Cadbury as Heartland Business as Kraft has the skills to exploit opportunities from Cadbury. (UNDER ASHRIDGE MODEL) ACQUISITION for Kraft The long clashing 5 month battle between Cadbury and Kraft was finally over on 2nd February 2010 as Kraft clinches control over Cadbury by 72% holding. Kraft then took total control of Cadbury on June 2010. Cadbury shareholders had a deadline of 2nd February to accept Kraft offer of 500 pence in cash for each Cadbury share and 0.1874 new Kraft shares for each Cadbury share which altogether values each Cadbury share at 840 pence including a special 10 pence dividend. This sums up the total valuation of Cadbury business to approximate of  £11.9 Billion ($19.4 Billion). Kraft offered this purchase price on 19th of January after a long negotiation with Cadbury management. Kraft tried to make hostile takeover on 7th September by a bid worth 300 pence in cash and 0.2589 new Kraft shares for each Cadbury share (valuing it 745 pence a share). However Cadbury rejected the bid immediately and regarded it derisory. Kraft sweetened the bid by raising the original offer and increasing the cash component from 40% to 60% to make it more appealing for Cadbury shareholders. (Cimlluca et al, 2010) http://graphics.thomsonreuters.com/0210/EZ_CBRY0210.gifI have extracted this graph from Thomson Reuters to illustrate the impact on the share price for both involved parties after the announcement of take-over. We notice an increase of almost 40% in the market value of Cadbury. The increase in Cadburys share price was triggered by the initial announcement by Kraft of its intention to take over Cadbury in early September of 2009. The announcement was received well by Cadbury Shareholders causing an increase in demand and thereby price of the stock. However we see a fall in the share price of Kraft food at the time announcement (graph below), some analysts believe this was due to Warren Buffet dissatisfaction of Kraft Acquisition. He regarded the acquisition as bad deal, which caused chaos amongst other shareholder hence a price falls. This price fall deteriorated the purchase price offered by Kraft which was immediately rejected by Roger Carr, Chairmen of Cadbury. http://graphics.thom sonreuters.com/0210/EZ_CBRY0210.gif (Wiggins, 2009) Source: Digital Look(Munya , 2010) http://data.moneycentral.msn.com/scripts/chrtsrv.dll?symbol=kftE1=0LPR=2C1=2C5=6C5D=1C6=2009C7=6C7D=1C8=2010D5=0D2=0D4=1DD=1width=612height=258CE=0CF=0palette=2AF=2 KEY POINTS FOR FINANCIAL ANALYSIS Kraft foods acquired Cadbury plc in February2 2010. Hence Cadbury results are restricted to 10 months rather than full 12 years and its subject to fluctuate with moving exchange rates. Cadbury data was adjusted from IFRS (previously applied by Independent Cadbury) to U.S GAAP followed by its new Parent Kraft Foods Inc. Cadbury previous years figures couldnt be compared with unless comparison is made in percentile due to the size difference of both businesses. Kraft even revised its Net Revenue retrospectively 2009 onwards.Post Acquisition Financial Perspective The above graph represents s the growth and decline in sales over a period of 4 years by means of percentage. The 2010 information contains data post acquisition, specifically contribution from Cadbury of $9143 that has been converted using the exchange rate of $1.595 per  £1.00 for the aid of analysis. It can clearly be noted the reason why Cadbury was so desirable by Kraft. Cadbury attained significant growth from 2007. In June 2007 Cadbury introduced their Vision into Action plan which insisted in strengthening their position in emerging market. This strategy was immediately effective and can be reflected in the graph. As stated earlier in this research report one of the key reasons for Kraft to acquire Cadbury was their better position in emerging market as compared to Kraft. Although Cadbury has just been acquired for 11 months under Kraft we see a marginal fall of 4% in Cadbury sales than its preceding years. This maybe because Kraft maybe getting acquainted to Cadburys opera tion and network hence not utilizing Cadburys full potential. (Cadbury, 2009a) This graph explains what did Krafts CEO meant by GLOBAL POWER HOUSE. If we examine the two graphs we see a change in the revenue from developing and North American markets. The main reason for Kraft to takeover Cadbury was to derive maximum benefit of Cadburys strong hold in emerging market. Although Kraft is one of the largest companies in food industry it drives more than 57% of its revenue from its Home Market US. As US market is experiencing economic recession Kraft needed to adopt an effective strategy to broaden its operations globally. Hence Cadbury looked more attractive from Krafts perspective. Its worth mentioning that Cadbury earns more than 40% from the fast emerging markets portraying its position being better than Kraft.. It should be taken into consideration that fact that Kraft hasnt launched any new aggressive marketing scheme or any strategic step via Cadbury in emerging markets. In 2010 Kraft has continued to run Cadbury operation without making any major changes. Talking quantitatively Cadbury boosted Krafts net revenue in emerging markets by $3382 million which can be seen clearly in the graph at the bottom. Krafts strengths in Russia, Brazil and China along with Cadbury great position in United Kingdom, India and Mexico has spread its revenue source which has reduce the risk of a recession affecting Krafts sales .By acquiring Cadbury Kraft enhanced its distribution channel which became effective in the first year of acquisition and clearly be seen in the 2010 net revenue segments. In 2010 revenue from US market contributed less than 50% to Total Net Revenue minimizing the business risk driven by recession. (Farrell et al, 2010) The above illustrated graphs represent the change in Krafts revenue source after the acquisition of Cadbury. Krafts adopt a rational approach and pursue the strategy of selling off less profitable brands and achieving quick growth by acquisition. Kraft faced fierce competition from private label companies in the cheese and packaged meat market. Therefore Kraft acquired Cadbury to diverse its revenue source as there were dangers of fall in revenue from its main segments. There is an increase of 16% in the contribution made by confectionery segment. This segment is a high potential growth segment and Kraft would like diverse its business risk by investing more in promotion of this segment. (Trefis, 2011) The Gross margin shows the amount of gross profit generated by the company as a percentage of the sales revenue. Kraft Gross Profit Margin has been plotted against each quarter from 2009. It can be analyzed by the graph that Kraft tried to maintain its Gross Profit Margin in mid 30s percentile despite economic downturn in US market and increase in raw materials Kraft is able to maintain its objective, the main grounds for such level gross profit margin was the acquisition. By acquiring Cadbury Kraft has widen its distribution network as Cadburys main selling networks are convenient stores open on High Street therefore reach of every individual. Talking in respect on cost of sales (100 Gross Profit Margin) Kraft will benefit from economies of scale especially regarding purchases as Kraft will be bulk buying and using Cadbury suppliers rationally to minimise cost of sales as possible. (Szalai, 2011) Net Profit Margin is an indicator of profitability, calculated as net income or net profit divided by net revenue. As shown by the graph, we see a downward trend in the net profit margin against each quarter in 2010.Despite the fact that there has been a 27% increase in Net Revenue in 2010 as compared to its preceding year, we notice a fall of 23% in net profit especially in the fourth quarters of 2009 and 2010 ($711m and $547 respectively. However in aggregate there has been an increase in the net profit from 2009. The major reason for such deteriorates result for the fourth quarter was the cost associated with integration between Kraft and Cadbury. The pizza business of Kraft did contributed to the net profit in 2009 , by the sale of its pizza business to Nestle ,Kraft has deprived itself from the positive contribution of its disposal component.(BBC, 2011) The Prime objective of making investment in any business is to obtain satisfactory return on capital invested. Hence, the return on capital employed is used as a measure of success of a business in realizing this objective. Return on capital employed establishes the relationship between the profit and the capital employed. It is used to show the overall profitability and efficiency of the business. By analysing we see a fall in return on capital employed although the sales and net profit overall has increased however it hasnt increased by the proportion of investment made by KRAFT FOOD. As Mr. Warren Buffet feared that Kraft did overpay for the acquisition this can be reflected in diminish of return on capital employed. I have also included a graph showing fall in earning per share that illustrate the point of less return for the investors this maybe due to issue of new share to Cadbury shareholders. (Wilson , 2010) I have included this graph in my research report especially to breakdown the positive and negative contribution made by Cadbury to Kraft operating income in 2010 as compared to Kraft in 2009. As announced by CEO of Kraft Foods, Kraft is highly likely to expect $1 billion in incremental revenue synergies apart from $750 million in cost saving by 2013. In order to achieve the synergies Kraft has budgeted to spend $1.5 billion in the first three years following the acquisition to combine and integrate the two businesses and already incurred $657 million in 2010. As stated in Kraft Annual Account 2010, Kraft incurred and expensed transaction related fees of $218 millions in 2010 and $40 million in 2009.Kraft has recorded the mentioned costs under selling, general and administrative expenses in Profit and Loss Statement (Statement of Comprehensive income). However in the above graphs include figures which has been given in the Kraft 2010 annual accounts analysis of operating profit rather than actual incurred cost as some cost have been taken under finance cost which hasnt been included in arriving at operating profit for 2010. This seems a draw back in the acquisition objecti ve and maybe criticizes by its stakeholders as integration cost has reduced Krafts earning by 33%. (BBC, 2011) Liquidity ratio expresses a companys ability to repay short-term creditors out of its total cash. The liquidity ratio is the result of dividing the total cash by short-term borrowings. This Graph represents the two liquidity ratio one normal current ratio and another quick test ratio. Unlike Current ratio, quick ratio focus on the most liquid assets hence it exempt inventory from current asset while calculating ratio. Some of the key points that need to be addressed before analysis of the graph are the disposal of the pizza business and all the working capital relating to it. We should also account for the current assets and current liabilities acquired by Kraft such as Net Receivable of $ 1333 m and Accounts Payable of $ 1605 m etc. Another point to be mentioned is that while calculating Quick ratio I havent excluded the deferred tax asset, while some analyst exclude deferred tax asset as they dont regard it liquid. We see a significant difference between both ratios as inventory has occupied much of the working capital. Comparing it to the last year it is almost consistent with the growing sales. We notice a slight deterioration in both the ratio of 2010. The $3.7 billion cash raised by disposal of the pizza business was used to pay cash component of the acquisition. The rise in the actually figure is in line with the growing and diverse sales (Kraft Foods Inc, 2010) Gearing Ratio is a measure of financial leverage, demonstrating the degree to which a firms activities are funded by owners funds versus creditors funds (investopedia).The above graph represents how much company has borrowed compare to equity raised by KRAFT FOODS. Kraft had issued a long term debt of $9.379 billion (net proceeds) to support the cash component of Cadbury of acquisition along with proceeds from Pizza Business. Kraft even made a repayment $2.1 billion of long term debt during the year. This has increased the total debt of the business from $18990 million to $28724 Million. Kraft has also issued 262 million shares to existing Cadbury shareholder as part of purchase consideration. This has enlarged Krafts share capital affecting the gearing ratio. By taking into consideration the above mentioned circumstances, we see an increase in the gearing ratio of 7%. This may cause some concerns amongst shareholders and lenders of Kraft as the financial risk of the business has increased as more interest will be paid from the profits available to pay dividends to shareholders. (Tradition Financial Concept.). This may even damage the creditability of KRAFT FOOD in lenders market as it has borrowed 80% to Equity, hence it may be charged high interest rate by the lenders in future. (Kraft Foods Inc, 2010) (Hoskins, 2010) Interest cover is a measure of the adequacy of a companys profits relative to interest payments on its debt. This ratio will help to explain the previously mentioned financial due to increase in gearing. Due to the increase in leverage we see a fall of 0.94 in interest cover which means there would be less profit available for dividends. This maybe is one of the reasons why Warren Buffet (one of the major shareholder in Kraft) reduced its stake from 9% to 6%. The ratio is over 2 which is considered strong by analyst and reflects Krafts strong position in borrowers market. However Fitch, one of reputed credit rating agency, has downgraded the default rating on both companies to BBB-. However its rivals havent downgraded the rating as yet but our reviewing if they should follow their peers. Flitch has downgraded the rating due to anticipated increase in financial leverage of the combined Kraft/Cadbury. (Peters et al, 2010) Operational Changes Post Acquisition The significant changes in operations along with their impact on KRAFT FOOD GROUP as a whole: Closure of Somerdale factory Days after acquisition Kraft announced the closure of Cadbury factory in Bristol. During the acquisition struggle, Kraft pledged to retain Somerdale Factory. The announcements created a chaos amongst Cadbury workforce and British Unite trade union as 400 employees were being made redundant. It would be worth mentioning; Cadbury prior to its acquisition (in year 2007) had already announced the closure of its Somerdale factory as they had invested more than  £100million in the production plant in Poland to be cost effective. However at the time of acquisition Kraft assured Cadbury stakeholders that it will keep the Somerdale factory running. Kraft tried to justify the closure by stating that they made a genuine attempt to keep it running but its irrevocable. This had a negative impact on the motivation of 5400 Cadbury employees working United Kingdom as they feared less job security .Kraft faced high criticism from British media which lead to boycot

Vietnam :: essays research papers

North Vietnam was battling for ownership of South Vietnam, so they could be a unified nation. To prevent the domino effect and further spread of communism, the USA troops in 1965 went into action against the Viet Cong until 1975. Not only did the Greatest superpower in the world get bested by a third world nation, but also lost many of it's young men to a meaningless war that they could have never won. To prevent the domino effect and, from America's point of view, stop the further spread of communism, the U.S. held on to the Truman Doctrine and stood behind the South Vietnamese leader, Diem. The United States supplied Diem and has party with economical and military assistance to fight the forces of Ho Chi Minh, who was fighting for a united Vietnam and at the same opposed American and French intervention. What the United States did not realize was that Ho Chi Minh had the backing of the people of Vietnam, " By Supporting Her (France) attempt to establish a Vietnamese regime which lacked nationalist support, we helped insure that Vietnamese patriots would have no real alternative but to rally to the banner of Ho Chi Minh". Deim himself acknowledged that he was not excepted by the people of Vietnam nor did he have their support " Gained popularity as a leader of the resistance, not as a communist", and that the vast majority of his followers were nationalist and in no way pro communist. America failed to open It's eyes and realize that a man such as Ho Chi Minh, who was the established leader of the nationalist movement, could never be replaced by a man, Deim, who was supported by foreign forces and was lesser known then Ho Chi Minh. Deim was a leader of a government that was deeply corrupted and inefficient, resulting in it being unpopular with it's people in Saigon and villagers in the interior, who were neglected by the government. Vietnam :: essays research papers North Vietnam was battling for ownership of South Vietnam, so they could be a unified nation. To prevent the domino effect and further spread of communism, the USA troops in 1965 went into action against the Viet Cong until 1975. Not only did the Greatest superpower in the world get bested by a third world nation, but also lost many of it's young men to a meaningless war that they could have never won. To prevent the domino effect and, from America's point of view, stop the further spread of communism, the U.S. held on to the Truman Doctrine and stood behind the South Vietnamese leader, Diem. The United States supplied Diem and has party with economical and military assistance to fight the forces of Ho Chi Minh, who was fighting for a united Vietnam and at the same opposed American and French intervention. What the United States did not realize was that Ho Chi Minh had the backing of the people of Vietnam, " By Supporting Her (France) attempt to establish a Vietnamese regime which lacked nationalist support, we helped insure that Vietnamese patriots would have no real alternative but to rally to the banner of Ho Chi Minh". Deim himself acknowledged that he was not excepted by the people of Vietnam nor did he have their support " Gained popularity as a leader of the resistance, not as a communist", and that the vast majority of his followers were nationalist and in no way pro communist. America failed to open It's eyes and realize that a man such as Ho Chi Minh, who was the established leader of the nationalist movement, could never be replaced by a man, Deim, who was supported by foreign forces and was lesser known then Ho Chi Minh. Deim was a leader of a government that was deeply corrupted and inefficient, resulting in it being unpopular with it's people in Saigon and villagers in the interior, who were neglected by the government.

Country of Origin Meat Labeling :: essays research papers

A large problem that has arose in our country is Country of Origin (COO) meat labeling. Imported meat is not labeled with its origin and has become a great problem because of the lack of universal packaging and processing laws. The United States imports meat from 26 foreign countries. This means when you buy a package of hamburger from your local grocery store it could contain meat from anywhere in the world. Other countries meat isn’t the same quality as US meat. Some meat comes from countries such as china where it is legal to feed livestock ground up bone meal from scraped animals. In which that bone meal can carry such diseases such as mad cow disease or a variety of other ailments. Other variances to US policy are things such as pesticides (rodent killer), insecticides (bug killer), and herbicides (weed killer). And when these poisons are used around livestock, they eat them also and are incorporated into the meat you buy at the supermarket. Furthermore, some foreign countries have no sanitation in the way livestock are produced. Some are grown on disease and urine infected water and food. So without labeling of meat origins, the consumer does not know what they are buying which should be immediately changed. The opposition to meat labeling laws claims it is â€Å"too much regulation and cost to gyrate through unnecessary protocols just to label the meat†. But obviously the opposition really has no defense and just doesn’t want their product to plummet once the truth is shown to the consumer. Once labels are applied to meat countries with notorious standards and unsanitary practices will be justly shut out of the market.

Ethics in Business Decision Making Essay -- Business Ethics, Normative

The field of ethics (or moral philosophy) involves systematizing, defending, and recommending concepts of right and wrong behavior (Fieser, 2009). Many of the decisions one faces in a typical day could result in a multitude of outcomes. At times it can be hard to determine whether or not the decision you are making is an ethical one. Many philosophies have been devised to illustrate the different ways of evaluating moral decisions. Normative ethics focuses on assessing right and wrong behavior. This may involve reinforcing positive habits, duties we should follow, or the consequences of our behavior (Fieser, 2009). Of the many normative philosophies two stand out to be most accepted; teleology and deontology. Although they oppose each other in how actions are evaluated, they uphold many similar characteristics under the surface. Normative ethics involves either a single rule or a set of principles to evaluate moral conduct. Teleology stipulates that acts are morally acceptable if they produce some desired result. Deontology on the other hand, focuses on the preservation of individual rights and on the intentions associated with a particular behavior. In summation, teleological philosophies consider the ends, or consequences, associated with an action whereas deontological philosophies consider the means (Ferrell, Fraedrich, & Ferrell, 2011). This is why teleology is commonly referred to as Consequentialism. In addition to the rule, deontology also cites individual absolute rights: freedom of conscience, freedom of consent, freedom of privacy, freedom of speech, and due process. Deontologist employ this set of freedoms because they believe certain rights should never be violated even if it is to produce a greater good (Ferre... ...ord.edu/entries/utilitarianism-history/ Encyclopedia Britannica. (2011). Retrieved 24 2011, 3, from Utilitarianism: http://www.britannica.com/EBchecked/topic/620682/utilitarianism Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2011). Business Ethics: Ethical Decision Making and Cases. Mason, Ohio: South-Western Cengage Learning. Fieser, J. (2009, 5 10). Ethics. Retrieved 3 26, 2011, from Internet Encyclopedia of Philosophy: http://www.iep.utm.edu/ethics/ Frankena, W. K. (1963). Ethics. Englewood Cliffs, NJ: Prentice Hall. Sinnott-Armstrong, W. (2003, 5 20). Stanford Encyclopedia of Philosophy. Retrieved 3 15, 2011, from Consequentialism : http://plato.stanford.edu/entries/consequentialism/ Taliaferro, C. (2010, 4 27). stanford Encyclopedia of Philosophy. Retrieved 3 11, 2011, from Philosophy of Religion: http://plato.stanford.edu/entries/philosophy-religion/ Ethics in Business Decision Making Essay -- Business Ethics, Normative The field of ethics (or moral philosophy) involves systematizing, defending, and recommending concepts of right and wrong behavior (Fieser, 2009). Many of the decisions one faces in a typical day could result in a multitude of outcomes. At times it can be hard to determine whether or not the decision you are making is an ethical one. Many philosophies have been devised to illustrate the different ways of evaluating moral decisions. Normative ethics focuses on assessing right and wrong behavior. This may involve reinforcing positive habits, duties we should follow, or the consequences of our behavior (Fieser, 2009). Of the many normative philosophies two stand out to be most accepted; teleology and deontology. Although they oppose each other in how actions are evaluated, they uphold many similar characteristics under the surface. Normative ethics involves either a single rule or a set of principles to evaluate moral conduct. Teleology stipulates that acts are morally acceptable if they produce some desired result. Deontology on the other hand, focuses on the preservation of individual rights and on the intentions associated with a particular behavior. In summation, teleological philosophies consider the ends, or consequences, associated with an action whereas deontological philosophies consider the means (Ferrell, Fraedrich, & Ferrell, 2011). This is why teleology is commonly referred to as Consequentialism. In addition to the rule, deontology also cites individual absolute rights: freedom of conscience, freedom of consent, freedom of privacy, freedom of speech, and due process. Deontologist employ this set of freedoms because they believe certain rights should never be violated even if it is to produce a greater good (Ferre... ...ord.edu/entries/utilitarianism-history/ Encyclopedia Britannica. (2011). Retrieved 24 2011, 3, from Utilitarianism: http://www.britannica.com/EBchecked/topic/620682/utilitarianism Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2011). Business Ethics: Ethical Decision Making and Cases. Mason, Ohio: South-Western Cengage Learning. Fieser, J. (2009, 5 10). Ethics. Retrieved 3 26, 2011, from Internet Encyclopedia of Philosophy: http://www.iep.utm.edu/ethics/ Frankena, W. K. (1963). Ethics. Englewood Cliffs, NJ: Prentice Hall. Sinnott-Armstrong, W. (2003, 5 20). Stanford Encyclopedia of Philosophy. Retrieved 3 15, 2011, from Consequentialism : http://plato.stanford.edu/entries/consequentialism/ Taliaferro, C. (2010, 4 27). stanford Encyclopedia of Philosophy. Retrieved 3 11, 2011, from Philosophy of Religion: http://plato.stanford.edu/entries/philosophy-religion/

Individual Learner Differences In Second Language Acquisition Education Essay

1. IntroductionThe fact that competence degrees attained by 2nd linguistic communication scholars fluctuate so greatly ( Lightbown and Spada, 2006: 53 ) , raises an challenging inquiry with respects to 2nd linguistic communication acquisition ( SLA ) , why are some persons better at geting linguistic communication than others? A major ground for this fluctuation in L2 proficiency degrees is normally attributed to single scholar differences ( ILDs ) , ( D & A ; ouml ; rnyei, 2005: 2 ) . This essay sets out to explicate the of import function that ILDs play in SLA, through an in-depth treatment on the part made by L2 motive. Three influential theories offering different positions on L2 motive: the Socio-educational theoretical account, self-government theory and the Process theoretical account will be discussed in item. I will besides look at the theoretical displacements presently taking topographic point in L2 motive research, before reasoning with a treatment on the schemes that instructors can utilize to instil and nurture motive in their pupils.2. Role of ILDs in SLAIndividual differences are alone larning features which are present in all scholars to changing grades. They can assist to separate acquisition demands and place the extent to which scholars will win in geting a 2nd linguistic communication ( Lightbown and Spada, 2006 ) . These differences are societal, cognitive and affectional in nature, and include aptitude, motive, age, personality, larning schem es, larning manners and anxiousness ( for detailed reappraisals, see for illustration, Naiman et al 1995 ; Skehan 1989 ; D & A ; ouml ; rnyei 2005 ) . Their relevancy to linguistic communication accomplishment has made ILDs, a focal point of considerable attending in SLA research ( D & A ; ouml ; rnyei, 2005 ) . Developments in research, particularly in relation to aptitude and motive, has seen a displacement from a product-orientated attack to a more process-orientated stance ( ibid: 6 ) . Recent surveies have highlighted the importance of the temporal nature and situational context of scholar features ( D & A ; ouml ; rnyei, 2009 ) . Current statements nevertheless, have suggested that instead than being massive variables, ILDs are complex properties dwelling of a combination of sub-components and sub-processes ( ibid ) . All ILDs are implicated in linguistic communication acquisition, nevertheless they do non work in isolation and some even have elements in common ( Gardner, 2008 ) . A expression at some of the influential theories which have emerged from research on L2 motive over the last 50 old ages will assist to explicate the complex function that ILDs can play in the linguistic communication larning procedure.3. L2 MotivationMotivation is a scholars ‘ orientation towards larning ends ( Gardner, 1985 ) , and is regarded by many as the most influential ILD in the linguistic communication larning procedure ( Ellis, 1985 ) . Therefore its relevancy to the schoolroom environment becomes apparent, and to cognize what drives this motive is of great pedagogic involvement. Many of the scholar features involved in the SLA procedure are dependent on, and in some instances wholly overridden by motive ( Gardner, 2006 ) . A scholar with a natural aptitude for larning linguistic communications, for illustration, may happen it hard to achieve long-run linguistic communication ends without the necessary motive ( ibid ) . On the other manus, high degrees of motive may take to successful acquisition, even where small aptitude exists for linguistic communication ( ibid ) . Theories looking to explicate the function of motive in linguistic communication acquisition have evolved through four chief phases. D & A ; ouml ; rnyei ( 2005 ) categorises these as: the Social Psychological period ( 1959-1990 ) ; the Cognitive-Situated period ( 1990 ‘s ) ; the Process-orientated phase ( late 1990 ‘s ) ; and eventually a period ( last decennary ) consisting of new attacks that have focused on a scholars sense of self-identity. Table 1 summarises the chief L2 motive theories and constructs.3.1. The Social Psychological attack to L2 motiveInterest in L2 motive was initiated by societal psychologists Wallace Lambert, Robert Gardner and associates every bit early as 1959, looking to understand the linguistic communication and culturalApproach to motiveExamplesSocial-psychologicalSocio-educational theoretical account, ( Gardner, 1985 ) .Cardinal constructs: Integrative motive, Integrativeness, integrative orientation.Theory of Linguistic assurance, ( Clement , 1986 ) .Cardinal constructs: Self-confidence – a self-belief of holding the ability to pull off the acquisition procedure. Cognitive – SituatedSelf-determination theory, ( Brown, 1994 ; Noels et al. , 2000 ) .Cardinal constructs: intrinsic/extrinsic motive, amotivation.Attribution theory, ( Weiner, 1992 ) .Cardinal constructs: imputing past success or failure to current actions.Goal puting theory, ( Oxford and Shearin, 1994 ) .Cardinal constructs: Cognitive perceptual experience of ends as a motivation factor.Goal orientation theory, ( Ames, 1992 ) .Cardinal constructs: Goal command andperformance orientations.Motivation and scholar scheme usage, ( Oxford and Nyikos ; 1989, Macintyre et al. , 1996 ) .Cardinal constructs: Motivation as a cardinal factor in exciting scheme usage.Task Motivation, ( Julkunen, 2001 ; Dornyei, 2003 ) .Cardinal constructs: undertaking executing, assessment, action control. Assorted attackI. Willingness to pass on, ( Macintyre et al. , 1998, 2003 ) .Cardinal constructs: Willingness to pass on as a cardinal factor for accomplishing communicative competence. Process-orientatedProcess theoretical account, ( Dornyei and Otto, 1998 ; Dornyei, 2001b ) .Cardinal constructs: temporal nature of motive, which includes a preactional/actional/postactional phase. Current and futureL2 motivational ego system, ( Dornyei, 2005 ) .Cardinal constructs: ideal L2 ego, ought-to L2 ego.Complex dynamic systems, ( Larsen-Freeman, 2007 ) .Cardinal constructs: incorporating different theoretical positions.Table 1. Some of the different attacks used in L2 motive researchstruggles between English and Gallic speech production communities in Canada. Their research adopted a socio-psychological attack, based on the cardinal thought that a scholar ‘s success in geting a 2nd linguistic communication is dictated by an attitude towards the mark linguistic communication community ( Gardner, 1985 ) . Their research on pupils larning Gallic showed that aptitude and motive are closely associated with accomplishment in linguistic communication acquisition ( ibid ) . They concluded that motive is characterised by an person ‘s willingness to be like members of the mark community ( ibid ) . A theoretical account based on a socio-psychological attack that has been really influential in L2 motive research is Gardner ‘s socio-educational theoretical account ( see for illustration, Gardner and Lambert, 1972 ; Gardner, 1985 ; Gardner and MacIntyre, 1991 ) . The most recent version of this theoretical account is shown in figure 1.LANGUAGE ACHIEVMENTOther Factors( for illustration, Learning schemes, linguistic communication ANXIETY ( Gardner, 2001 ) )Other SupportLANGUAGE APTITUDEINTEGRATIVE MOTIVATIONINTEGRATIVENESSMotivationATTITUDE TOWARDS THE LEARNING SIITUATIONFigure 1. A basic theoretical account of the function of motive in SLA ( adapted from Gardner ( 2001b ) ) .The most luxuriant and researched facet of Gardner ‘s theoretical account is ‘integrative motive ‘ , which he defines as the motive to larn a L2 because of a positive attitude towards, and a desire to incorporate with that community ( Gardner, 2001b ) . The three variables that constitut e integrative motive are ( ibid ) : Integrativeness – this represents a desire to larn a 2nd linguistic communication to place with the mark community, and is reflected in a scholar ‘s behavior through the followers: An integrative orientation, stand foring the ground for acquisition, which in this instance is an involvement in larning an L2 to interact with the mark community. A positive attitude towards the mark linguistic communication group. An involvement in foreign linguistic communications or a general openness to all linguistic communication groups. Attitudes towards the acquisition state of affairs ( ATLS ) – this refers to attitudes towards the linguistic communication instructor, the class in general, the class stuffs and other factors related to the larning context. Motivation – this is a scholar ‘s end driven behaviour. A motivated scholar: makes a conjunct attempt to larn a linguistic communication, for illustration by making excess work and seeking more learning chances, displays a strong desire to larn a linguistic communication and is focused on accomplishing the end, enjoys acquisition and has an overall positive attitude towards the acquisition procedure. An integratively motivated scholar is hence: motivated to larn a 2nd linguistic communication, lament to interact and be associated with the mark community, and has a positive mentality on the learning state of affairs. To prolong consistent degrees of motive, integrativeness and/or a positive ATLS are indispensable features, nevertheless, it is the motive component of the ‘Integrative Motivation ‘ composite that is the active variable and which straight influences ‘Language Achievement ‘ ( Gardner, 2001b: 6 ) . Therefore, a scholar who has a high degree of integrativeness and/or a positive attitude towards larning, but is low in motive is improbable to accomplish high degrees of proficiency. The affect of instrumental factors on L2 motive was non included in Gardner ‘s nucleus theory, but he suggests that they could be one of the ‘other supports ‘ impacting motive ( Gardner, 2001a: 7 ) . Based on this, it is possible to replace integrativeness with instrumentality in the representation of the theoretical account in figure 1, to give what Gardner calls ‘Instrumental Motivation ‘ ( ibid ) . This is a motive to larn a L2 for instrumental additions, such as better employment or instruction. An instrumentally motivated scholar has specific communicative demands, which provide a intent for larning and an drift for successful linguistic communication acquisition ( Gardner and Lambert, 1972 ) . Gardner ‘s theoretical account makes small mention to other properties, for illustration, personal aspirations and past experiences, which could impact an integratively motivated scholar. However, empirical research in different contexts is continuously conveying to illume the possibility of including more factors in the general L2 motivational concept. To look into Gardner ‘s theoretical account for adaptability, Tremblay and Gardner ( 1995 ) integrated other measurings of motive, such as anxiousness and goal-setting schemes. Empirical testing of the drawn-out theoretical account showed that add-on of the excess variables did non impact the construction of the original theoretical account ( ibid ) . Research on motive in different context has led some applied linguists to propose the impression of the linguistic communication community associated with integrative motive is indefensible for international scholars of English ( Ushioda and D & A ; ouml ; rnyei, 2009 ) . In a multi-lingual society like China, for illustration, few chances exist for interacting with native English communities. In such a context, instrumental motive or external factors ( for illustration, tests and employment ) are more prevailing among scholars than a desire for incorporating with native talkers of English ( Warden and Lin, 2008 ) . For this ground, other research workers have suggested that the integrative concept should at least be re-examined by including the planetary L2 larning context and the multi-dimensionality of a scholar ‘s individuality. D & A ; ouml ; rnyei and Csizer, ( 2002 ) suggested that instead than placing with an external linguistic communication community, the integrative construct could be more accurately linked to a scholar ‘s internal procedure of designation with a self-concept. D & A ; ouml ; rnyei ‘s ( 2005 ) motivational self-system which developed from this thought is discussed in subdivision 3.4.3.2. Self-government Theory and SLAInfluenced by progresss in motivational psychological science, and a demand to understand the classroom-situated nature of motive, L2 research moved on from a socio-psychological attack, to look at affects of classroom-situated factors on motive. Self-government theory ( SDT ) is a extremely influential attack in motivational psychological science, and several surveies have attempted to integrate some of its constituents to explicate L2 motive ( for illustration, Brown, 1994 ; Noels et al. , 2000 ) . Harmonizing to this theory there are three types of scholar motives: intrinsic motive, extrinsic motive, and amotivation ( Deci and Ryan, 2002 ) . These motives form a continuum depending on the grade of scholar self-government, where self-government is as an person ‘s sense of pick and control over the learning procedure ( ibid ) . Intrinsic Motivation ( IM ) refers to an person ‘s motive to set about an activity, strictly for personal feelings of pleasance and enjoyment associated with that activity, and is driven by a desire for competency and self-government ( Noel et al. , 2000 ) . Intrinsically motivated pupils are considered more likely to accomplish liberty, competency and fulfil long-run linguistic communication ends ( Ramage, 1990 ) . Extrinsic motive ( EM ) , on the other manus, relates to actions carried out for: instrumental additions, in hunt for wages or to avoid penalty ( Noels et al. , 2000 ) . This motive can change in degree depending on the extent to which the activity is controlled by the scholar or other variables ( Deci and Ryan, 2002 ) . Vallerand et al. , ( 1993 ) have suggested six subtypes of IM and EM which lie on a continuum of self-government ( see table 2 ) . Christmass ( 2001 ) suggests that L2 learner motive can be assessed utilizing the intrinsic and extrinsic concepts. These motives nevertheless, do non needfully hold to be sole, for illustration, a scholar whose behavior is consistent with ‘identified ordinance ‘ may besides exhibit some of the next motives on the continuum ( ibid ) .Self-governmentType of MotivationDescriptionHigh Nothing Intrinsic Motivation to cognize Performing an activity for the pleasance associated with acquisition or researching new cognition. E.g. , when reading a new book. Intrinsic Motivation to carry through Performing an activity for the pleasance associated with carry throughing or making something. E.g. , a pupil making more prep than is required. Intrinsic Motivation to see stimulation Performing an activity for the stirred esthesiss ( e.g. pleasance and exhilaration ) associated with battle with the activity. E.g. , a pupil who goes to category for the pleasance of take parting in treatments. Extrinsic Motivation – Identified Regulation Extrinsic motive is internalised to the extent that learner behavior is regulated by a sense of value and utility of the activity to the ego. E.g. , a pupil who surveies the dark before an test because they think it is of import to them. Extrinsic Motivation – Introjected Regulation Learner behavior is regulated by internalization of past external agencies. E.g. , analyzing the dark before an test because it is expected of a good pupil. Extrinsic Motivation – External Regulation Learner behavior is regulated wholly by external agencies ( wagess or restraints ) – demoing the least self-determined signifier of extrinsic motive. E.g. , Analyzing the dark before an test because of force per unit area from parents. Amotivation A deficiency of extrinsic and intrinsic motive. A scholar feels their behavior is regulated by factors out of their control, and may finally drop out of the acquisition procedure.Table 2. Language Learning Orientation Scale: Intrinsic Motivation, Extrinsic Motivation and Amotivation ( adapted from Vallerand et al. , ( 1993 ) ) .Intrinsic motive is characterised by a strong sense of self-government, and is closely associated with integrative motive ( Noels, 2001 ) . This suggests that pupils larning a linguistic communication for pleasance may besides be seeking interaction with the L2 community. Intrinsic motive nevertheless, is identified more with attitudes towards larning, than the mark community ( ibid: 54 ) . The societal environment ( for illustration, the instructor, household members and the L2 community ) has considerable influence on a pupil ‘s perceptual experience of self-government. A instructor plays a important function in this respect, and can advance intrinsic motive by promoting learner liberty and supplying positive feedback ( Noels, 2000: 55 ) . Similarly, pupils larning for intrinsic grounds are more sensitive to the instructor ‘s instructional manner ( ibid ) . In contrast, the less self-determined external ordinance constituent of extrinsic motive is linked to instrumental behavior ( Noels, 2001: 53 ) . A restriction of extrinsic behavior is that it can hold short-run features. A survey carried out by Ramage ( 1990 ) showed that pupils who learnt a linguistic communication for academic grounds are more likely to stop future linguistic communication categories. Extrinsic class force per unit areas, for illustration, compulsory reading, can besides negatively impact a scholar ‘s intrinsic involvements ( D & A ; ouml ; rnyei, 1994a ) .3.3. A Process-orientated attack to motiveD & A ; ouml ; rnyei and Otto ‘s ( 1998 ) procedure theoretical account of motive integrates assorted theoretical positions of L2 motive, and draws attending to the temporal nature of motive in schoolroom acquisition. The theoretical account is influenced by Heckhausen and Kuhl ‘s Action control theory, which proposes two consecutive stages of motivatio nal behavior: an person ‘s motive to organize an attending, and a motive to originate and prolong the intended action ( Heckhausen, 1991 ) . D & A ; ouml ; rnyei and Otto ‘s theoretical account interruptions down the motivational procedure into three temporal stages. The first relates to the transmutation of initial desires to ends, and so purposes. The following sees these purposes being enacted, taking to the successful/unsuccessful achievement of ends, and the concluding stage is an overall rating of the acquisition procedure ( see figure 2 ) .Preactional Phase( Choice Motivation )Motivational Functions: generate motive to choose a end ; organize an purpose to move ; choose an action program to ordain the purpose. Possible factors act uponing motive: end belongingss ; attitude towards the acquisition procedure ; attitude towards the mark community ; perceptual experience of self-ability ; societal environmental encouragement or disheartenment.Actional Phase( Executive Motivation )Motivational Functions: transport out sub-tasks to keep motive ; ongoing assessment of accomplishment ; action control ( self-regulation to assist persist with larning ) . Possible factors act uponing motive: quality of the learning experience ; grade of liberty ; teacher, learner group and household influence/support ; schoolroom construction ( competitory or co-operative ) ; cognition and ability to utilize self-motivating, goal-setting and learning schemes.Postactional Phase( Motivational Retrospection )Motivational Functions: property grounds to success or failure ; elaborate internal criterions and action-specific schemes ; disregard original purpose and farther planning. Possible factors act uponing motive: personal ascription manner ; assurance ; feedback.Figure 2. Process theoretical account of L2 larning motive ( adapted from Dornyei, ( 2003: 19 ) ) .An of import averment made by the process-orientated theoretical account is that motivational behavior is influenced by different factors. Consequently, different theories of motive can be associated with each stage ( D & A ; ouml ; rnyei, 2003: 18 ) . Integrativeness, for illustration, may be the motivational influence on end scene in the preactional phase. In the executive stage, situated facets of motive drama a greater function, mechanisms of the undertaking processing system are more relevant here ( D & A ; ouml ; rnyei, 2003 ) . The retrospective links that scholars make between the original end and existent accomplishment in the post-actional phase are likely to be attributed to past acquisition experiences, a motivational behavior addressed by Weiner ( 1992 ) in the ascription theory. Two facets that the theoretical account overlooks are: the possibility of several actional procedures running at the same time, or an actional procedure with multiple motivational influences ( D & A ; ouml ; rnyei, 2003 ) . This is likely in a school scene, where pupils frequently have multiple ends ( for illustration, societal and academic ) and overlapping motivational influences ( for illustration, undertaking, class or course of study related ) ( ibid ) . The theoretical account assumes that the actional procedures have defined boundaries, nevertheless in an educational context it may be hard to place where one actional procedure starts and the following Begins.3.4. Present and future: The motivational self-system and a Dynamic systems attack.Since the socio-psychological period of motive research, the planetary world of English has changed vastly. The rapid globalization of English has challenged the cogency of many SLA theories ( Kachru, 1988 ) , because these theories fail to see the context of the universe Englishes scholar ( Sridhar and Sridhar, 1992 ) . With limited or no contact opportunities with the native mark community, the impression of a ‘self-concept ‘ ( mentioning to an person ‘s images and knowledges of the ego ) suggested by D & A ; ouml ; rnyei and Csizer ( 2002 ) , is perchance a more relevant motivational characteristic in many EFL contexts. D & A ; ouml ; rnyei developed this thought farther, in his L2 motivational self-system, which equated integrativeness with an ‘ideal L2 ego ‘ ( D & A ; ouml ; rnyei, 2005 ; 2010 ) . The chief constituents of this system are: ( D & A ; ouml ; rnyei, 2010 ) ‘Ideal L2 Self ‘ – a L2-specific image of the properties that one would wish to possess. For illustration, hopes, desires, aspirations. ‘Ought-to L2 Self ‘ – a self-guide which refers to those properties one thinks one ought to possess to run into outlooks and avoid negative results. ‘L2 Learning Experience ‘ – this refers to the executive motivations ( similar to those identified in the Process theoretical account ) associated with the immediate acquisition environment and experience. For illustration, impact of the instructor, other scholars, the class, the experience of success. The hypothesis behind the self-system is that a scholars desire to go a individual proficient in the L2, serves as a powerful actuating force to larn a linguistic communication ( Ushioda and D & A ; ouml ; rnyei, 2009: 3-4 ) . A recent survey in the Nipponese context showed that this desire represented by the ideal L2 ego is tantamount to the construct of integrativeness in Gardner ‘s socio-educational theoretical account, but the ideal L2 ego is likely more accurate in explicating motivated behavior ( Ryan, 2009 ) D & A ; ouml ; rnyei ‘s thought of puting the ‘self ‘ at the Centre of the conceptual function of motive offers a new position, nevertheless it overlooks the process-orientated, and contextually dynamic nature of motive. Justifying this complex nature of L2 motive, can merely be possible by incorporating more than one attack ( Macintyre et al. , 2010 ) . A possibility of uniting different positions of motive is suggested by Ushioda ( 2009 ) with her person-in-context, relational position of emergent motive. She suggests that incorporating relevant theoretical models to back up future analysis of the complex nature of interactive procedures and contextual factors in motivational behavior can assist to supply a better apprehension of how L2 motive is shaped ( ibid ) . A similar possibility is offered by the theoretical paradigms of dynamic systems theory ( for a elaborate reappraisal, see Larsen-Freeman and Cameron, 2008 ) . This theory involves a survey of systems, where the system is analysed as a whole instead than as its single parts ( ibid ) . Learner fluctuation is seen as the consequence of a complex system of relevant factors working in unison, instead than as a consequence of differences in single determiners ( for illustration, aptitude or motive ) ( D & A ; ouml ; rnyei, 2009 ) . As an illustration of an application of a dynamic systems attack to L2 acquisition, D & A ; ouml ; rnyei suggests the possibility of placing an optimum combination of motivational, cognitive and affectional factors with respect to task behavior, that map as an incorporate unit ( for a elaborate reappraisal see, ibid ) .4. The practical value of theory – motivational schemes for the schoolroomChomsky ( 1988 ) emphasises the critical function played by ins tructors in scholar motive by proposing that 90 nine per cent of learning involves acquiring pupils interested in larning. A linguistic communication instructor ‘s motivational pattern is besides linked straight to increased degrees of scholar motive ( Guilloteaux and D & A ; ouml ; rnyei, 2008 ) . Therefore, the demand to utilize appropriate schemes to pull off schoolroom motive is highly relevant to L2 practicians. Motivational schemes are techniques used by a instructor to pull off learner motive, or used by single scholars to modulate their ain motive degrees ( Guilloteaux and D & A ; ouml ; rnyei, 2008 ) . Although, several motive schemes have been proposed in L2 literature ( for illustration, Williams and Burden, 1997 ; D & A ; ouml ; rnyei, 2001a ; Alison and Halliwell, 2002 ) , really few are supported by empirical grounds. Self-motivating schemes for scholars are an even less researched country of L2 motive ( D & A ; ouml ; rnyei, 2006 ) . An illustration of an luxuriant, theory-based model which looks at motivational schemes from both a instructor and leaner position is proposed by D & A ; ouml ; rnyei ( 2001a ) . This theoretical account consists of four stages ( ibid ) : Making the basic motivational status, by set uping a good student-teacher relationship, a relaxed acquisition atmosphere and a cohesive scholar group. Generating initial motive by: Strengthening linguistic communication related values and attitudes ( intrinsic, integrative or instrumental values ) . Increasing the anticipation of success. Increasing goal-orientedness, for illustration, by doing scholars cognizant of the practical ( non-syllabus related ) grounds or value of making an activity. Making learning stuffs relevant. Making realistic scholar beliefs. Many new scholars have inaccurate beliefs about linguistic communication acquisition, a realization of their falsity can hold a demotivating influence. Keeping and protecting motive, to maintain sight of ends, and keep involvement and concentration. The most relevant schemes in this stage include: Making the acquisition procedure stimulating and interesting. Showing undertakings in a motivation mode, doing them exciting and relevant. Puting specific scholar ends. Continuing the scholar ‘s self-esteem and advancing their assurance. Making scholar liberty. Promoting self-motivating scholar schemes in order to: Continue the original end committedness, for illustration, by promoting scholars to retrieve favorable outlooks or positive wagess. Maintain concentration, for illustration, by promoting scholars to: place and pull off distractions ; and concentrate on the first stairss to take when get downing an activity. Eliminate ennui and add excess involvement in a undertaking, for illustration, by demoing scholars how to add a turn to a undertaking and utilizing their imaginativeness to do it more stimulating. Manage riotous emotions and bring forth a positive emotional province, for illustration, by acquiring pupils to self-encourage and presenting them to relaxation techniques. Remove negative and utilise positive environmental influences, for illustration, by promoting pupils to take distractions and inquiring for equal aid. Promoting positive retrospective self-evaluation, by: Promoting positive scholar ascriptions ( an thought supported by the Attribution theory, Weiner, 1992 ) Supplying motivational feedback, that is enlightening and encouraging. This can assist to increase learner satisfaction and assurance, and encourages constructive self-reflection on failings. Using wagess and classs carefully, as they can deflect the scholar from the existent intent of the undertaking ( D & A ; ouml ; rnyei, 2006:730 ) . When they are used, they should be offered in a motivational mode. The most motivation of instructors are considered to be those who rely on a few simple and carefully selected techniques ( D & A ; ouml ; rnyei, 2006: 730-731 ) . Therefore, accomplishing optimum degrees of scholar motive are more likely if motivational schemes are matched by a instructor selectively, to scholars ‘ specific demands.5. DecisionThis essay discussed the important function that motive, as an illustration of an ILD variable, plays in the long and backbreaking undertaking of 2nd linguistic communication acquisition. I presented three influential theories that have approached L2 motive from different positions, and looked at some of the current tendencies in motivational research. A expression at some possible motivational schemes demonstrated how theoretical constructs can be applied to better the quality of schoolroom acquisition. The motivational features of the L2 scholar highlight the complex but influential function played by ILDs in SLA. Many of the variables involved in L2 motive have a grade of convergence, and interact both with each other and other ILDs ( Gardner, 2008 ) . In order to understand the true nature of these webs of interactions and their affect on L2 accomplishment, the possibilities offered by a dynamic systems attack is likely the best manner frontward.